Winners of SightCare’s Frame Styling Practice of the Year

SightCare’s Frame Styling Practice of the Year

We’ve recently been awarded Frame Styling Practice of the Year award at the most recent SightCare Conference.

Our team of skilled and knowledgeable opticians are competent at recognising the unique facial features, personal style, and lifestyle requirements of our clients in order to provide personalised frame recommendations. We gave evidence that we keep ahead of the most recent developments in frame styling, proving our ability to accommodate a wide range of inclinations.

In order to serve a broad spectrum of customers, at VIP Eyewear we also provide a carefully chosen assortment of premium eyewear brands, including exclusive or specialised selections. We also place a high priority on customer service, delivering expert guidance and assistance throughout the choosing process in addition to creating a warm and inviting space for clients to browse and try on frames.

We were asked a series of questions in response to the frame styling award

When your practice crowned the winner, how did your team feel?
Both incredibly proud and shocked? The shouts coming from our table were deafening!

Which distinguishing qualities do you think contributed to you winning the frame styling award?
We have been able to learn about colour and style through working with colour stylists. Our before and after pictures clearly show this.

Does this achievement inspire you to aim further for your practice, and if so, how?
Our goal is to keep doing what we do best and get the word out!

What goals do you have for the development of your team going forward?
Future plans call for NHS free eye testing, with various NHS days. Our private testing days will continue to take place. This year, we intend to have events at the practice and, for the first time since Covid, revive our Fashion Show.

How are you going to inform the staff, patients, and community about your frame styling award?
We send out newsletters by email, and we’ve already had a tonne of comments.

The typical high level of consumer involvement has already been received on social media and Linkedin accounts!

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